|
 7.
The Third Postulate: The Evaluating Audience, a strictly instantaneous
picture
Because of the constantly changing evaluation by the individuals
of the population (See 2.!), the Evaluating Audience has to
be seen as a dynamic model.
The individuals change positions incessantly within the boundaries
of the area like the molecules of a gas, according to their
momentary valuation of the product as an object of transaction.
|
