6. The Third Deduction: The full value exists in a specific audience only

In consequence with this reasoning it is obvious that the value of the functionally branded product only could exist within a population characterized by knowing the product/brand well enough to evaluate it against competing alternatives. This ”Audience of Marketing” is recruited from the gross market by means of marketing activities. In this context it will be called ”The Evaluating Audience”. We assume for the sake of this discussion that the shape of the population is a normal distribution, but other shapes of distribution could be considered. Consequently, ”The Evaluating Audience” is a central model in a commercial science of marketing and branding.