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 5.
The Second Deduction: Marketing deals with branded products
only
Marketing demands a differentiating name, trademark, brand,
design or other form of identifying property of the products
(i.e. goods and/or services) it deals with to render any marketing
communication operative. A product
excited to include an amount of metavalue may thus be identified
as functionally branded. (This does not mean, however,
that all of its metavalue has to be related to its brand!)
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